Greenery has been trending for several years and I believe that trend will continue. Personally, I love it! But, I do hear some myths about the all greenery trend. So, today I hope to provide a little help for anyone who is interested in using all (or a lot) of greenery for decor at their event.
The number one question I get about event florals is pricing. Many think that choosing all greenery (or a lot of greenery) means the cost will be less. Not necessarily.
Flower and foliage prices are set by the market. When something becomes more popular, the price increases due to supply and demand. Greenery prices have significantly increased over the last five years as the garden style has gained popularity.
Greenery may be a less costly option than using premium flowers. Certain types of foliage cost more than others, though. (I’m looking at you eucalyptus!) Depending on how you use greenery and what type you use, it may not be the least expensive option.
Let’s break it down.
- Small to medium sized centerpieces with greenery will usually have a lower price than an arrangement with flowers. (Again, it does depend on what you use.)
- Tall centerpieces may or may not be less. A tall centerpiece uses a lot of product, so it costs more. If you are substituting the greenery with flowers at a lower price point, you may not see a difference.
- Garlands are beautiful but require more product on each table. These usually cost more than a traditional floral centerpiece.
- Backdrops and other installations, like #2, really depend on what you are using.
I would estimate that 90% of the clients I work with have a budget. It is always a good idea to be open to ideas. Ask your florist what they can do within your budget range. Be open to using local, seasonal greenery and use their expertise in knowing what foliage is looking it’s best for your event. A knowledgeable florist will know about price and quality fluctuations.
I get a lot of questions about this topic so I hope this has been helpful. If you have any other questions, feel free to leave a comment or send me an email. I am happy to help!
-Whitney
